Creating, Love + the Allure of Problem Solving


image source: digital buggu

Creating, Love + the Allure of Problem Solving

I randomly stumbled upon Robert Fritz’s book titled Creating over the holidays and quickly devoured it.

Creating is now officially on my re-read list. It’s jam-packed with too many ideas and concepts to fully consume in a quick reading session. As I’m slowly going back through it, I wanted to share with you today two of Fritz’s concepts.

Creating 101

We often smush together the words creative, creativity and creating together. And why not? They certainly seem very similar at first glance.

Yet Fritz argues creating is not the same as creative or even creativity. The definitions of creativity and creative usually refer to imagination or originality, especially in regards to anything artistic.

Creating, on the other hand, is about bringing something into existence.

And the basic foundation of creating is love. Fritz goes even so far as to say we experience a unique kind of love for our creations. It’s not a love based on what it can do for us or how we respond to it. Instead, it’s a love based solely on wanting to bring it into existence.

“The creation is not designed to bring the creator rewards (although it may), and it is not designed to make the creator happy (although the happiness reached while creating is some of the best I have ever experienced). The point is not you — but your creation.

Creating vs. Problem Solving

A common issue when it comes to the topic of creating is people think they know what they want to create, yet they’re actually trying to solve a problem. Creating and problem solving are two very different approaches. The purpose of creating is to bring something into existence. The purpose of problem solving is to make a problem go away.

How do you know whether you’re creating or problem solving?

To use one of the examples provided by Fritz:

What do you want? To start a company of my own
Why do you want to start your own company? Then I can be free to do what I want.
Are you free to do what you want now? No.

And here’s another one to drive it home:

What do you want? I want to help people.
Why do you want to help people? Many people need help.
But why do you want to help them? It will give me a sense of satisfaction.
Are you satisfied now? No.

The primary motivator in each of these examples isn’t to create. Instead, the primary driving force is to solve a problem – either to stop feeling chained and limited or avoid dissatisfaction.


Considering the topic of creating in this manner struck home for me. I’ve started to ask myself why I want to create certain things – is it to solve a problem or is it simply because I want to bring it into existence?

Some “creations” are rather murky at the moment and I’m not quite sure yet which category they ultimately fit into.

But others, like writing a novel, are clearly in the creating category. I’m writing a novel for it’s own sake, not because I’m trying to get rich and famous off it (although that would be a nice perk). 😉

Now I’m not entirely convinced about the love aspect – I’m still mulling it over. I don’t necessarily feel love for my creations. But perhaps that’s because love for your creation is different from the typical romance or familial love that we usually think of and experience when it comes to the term love.

Either way, just wanted to share!

And, as always, I’d love to hear your thoughts on this topic.

Thanks for reading!

Sign-up for the newsletter!
Be the first to find out what's new + never miss out.